The "Special Madison Avenue Preservation District" as established in this Resolution is designed to promote and protect public health, safety, general welfare and amenity. These general goals include among others, the following specific purposes:

(a)        to preserve and protect the unique character and architectural quality of Madison Avenue and its surrounding area;

(b)        to preserve and enhance street life by promoting specialty shops at street level;

(c)        to introduce amenities relating to the residential character of the area; and

(d)        to promote the most desirable use of land in this area and thus to conserve the value of land and buildings and thereby protect the City's tax revenues.